Hi Reader,

I’ve always struggled to post consistently.

For the longest time, I thought it was just me being lazy. Or perfectionist. Or not having anything valuable to say.

But I found an unlock that changed everything.

The Struggle Was Real

I still get all up in my head. I feel like I don’t have anything to say. Get frustrated when posts don’t perform.

Sound familiar?

Here’s what I didn’t realize: I was suffering from Content Blindness.

Every day, I was having brilliant conversations. Solving real problems for real people. Sharing insights that were literally changing businesses and lives.

But I couldn’t see it.

The Breakthrough Moment

A while back, I started recording calls. Just to keep better notes, honestly.

Then one day I was listening back to a client conversation, and I heard myself dropping insight after insight. Solutions that were working. Frameworks that were transforming how this founder approached their business.

I had been blind to my own value.

The conversations you’re having right now could change someone’s business tomorrow. You just can’t see them.

We’re all Scrooge McDucking in content gold and don’t even know it.

The System That Changes Everything

Here’s what I built:

1️⃣ Record Everything Calls, meetings, voice memos while walking the dog. Everything.

The magic isn’t in the recording itself. It’s in creating a capture system for the thoughts that matter.

2️⃣ Use AI to Pull Out the Gold I trained AI on my voice, values, mission, and content style. Then I feed it the recordings.

It doesn’t replace my thinking. It reveals what was already there.

3️⃣ Use Those Nuggets to Spark Ideas The AI doesn’t write my content. It shows me what I already said that was brilliant.

Re-write. Inspire. Re-package. The raw material was always there.

4️⃣ Share What Actually Helps The real stuff that works. Not theory. Not fluff. The solutions that are changing lives right now.

Why This Matters (And Why It’s Not Just About Content)

Content Blindness isn’t really about content.

It’s about not seeing our own value. Not recognizing that the problems we solve every day are exactly what others are struggling with.

The breakthrough isn’t in creating more content. It’s in capturing what was always there.

Both are true: - You have incredibly valuable insights - You can’t see them without a system

This isn’t just about posting more on LinkedIn. It’s about recognizing that your daily work contains wisdom that could transform someone else’s business. Someone else’s life.

The Real Magic

I can finally feel like the creator I always wanted to be.

Not because I became someone different. Because I started seeing what was already there.

The conversations you had yesterday? They contained content gold. The problems you solved last week? They’re exactly what your ideal client is googling right now.

Your expertise isn’t in what you think you should say. It’s in what you’re already doing.

My LinkedIn Content Flywheel Connection

Here’s something else I’ve discovered: LinkedIn became the starting point of my entire content flywheel.

I used to struggle with newsletter consistency. You might have noticed that’s changed.

Here’s why: When I post on LinkedIn, it forces me to crystallize one key insight. That LinkedIn post becomes the seed for deeper exploration in my newsletter.

LinkedIn → Newsletter → Conversations → More Content

It’s a flywheel that starts with one authentic post and grows into an entire content ecosystem.

The LinkedIn post captures the insight. The newsletter expands it. The conversations it generates become new content. And the cycle continues.

Here’s What to Try

Start small. Record one conversation this week. Listen back first and see what jumps out at you.

Ask yourself: “What did I just help this person understand? What shift happened? What question did I answer?”

Then have AI analyze the same recording. See what it uncovers that you missed.

Try this prompt with a recent transcript:

That’s your content. That’s your value. That’s your message.

You’re not missing ideas. You’re missing the ability to see them. The content is already there. You just need to start capturing it.

Have you ever tried anything like this? Where do you get stuck getting your ideas out to the world?

Hit reply and tell me. I read every response.

🖤

-Dan

P.S. If you’re ready to build a system that captures your content gold automatically, I'm considering putting together a small group to work through this exact process. Hit reply and tell me if you're intersted!​
​